Fatman’s Beef Jerky – A Flavor That Sells Itself

Fatman’s Beef Jerky was founded in 2007, built on decades of real experience in the beef industry. Founder Rick Robey spent more than 25 years in the cattle and meat packing business in Eastern New Mexico, developing a deep understanding of quality, sourcing, and what truly makes great beef. That expertise became the foundation of Fatman’s—creating a premium, flavorful jerky that quickly earned a loyal following.

Today, Fatman’s Beef Jerky enters an exciting new chapter under the ownership of Mike Bomier, who is committed to preserving the quality, flavor, and reputation the brand was built on—while expanding its reach to even more stores and customers across the country. The mission remains the same: deliver bold, high-quality jerky with the kind of service and consistency retailers can depend on.

Made with 100% American Beef 🇺🇸

Fatman’s Beef Jerky is proudly made with 100% American beef—no shortcuts, no compromises. That commitment to quality is something today’s customers care about, and it’s something they can see right on every package, now featuring the American flag as a symbol of our dedication to U.S.-sourced ingredients.

You’ll find Fatman’s Beef Jerky in convenience stores, grocery stores, bars, restaurants, hardware and lumber stores, and farm and feed locations throughout the United States. What started as a regional favorite has grown into a nationwide product, driven by strong turn rates and increasing demand from both customers and distributors.

Simple Packaging. Powerful Shelf Presence.

Fatman’s packaging reflects exactly what the product is—honest, straightforward, and high quality. Each bag is a clear, resealable zip-lock package, allowing customers to see the product before they buy. Flavor-coded labels make it easy to identify varieties, while every package clearly displays ingredients, weight, flavor, barcode, and the Fatman’s name and logo.

The result is a clean, recognizable look that reinforces the homemade, small-batch feel customers trust—while still standing out on the shelf.

Built for Today’s Snack Consumer

With thirteen bold, delicious flavors, Fatman’s keeps customers coming back to try more. It also aligns perfectly with modern buying habits—lean, high in protein, low in calories, and made with no added preservatives.

For example, a two-ounce serving of our peppered jerky delivers incredible flavor with around 130 calories, less than one gram of fat, and minimal cholesterol.

Beef jerky continues to be one of the fastest-growing snack categories in the country, fueled by demand for high-protein, better-for-you options. Fatman’s is positioned right at the center of that growth.

A Unique Flavor Customers Are Looking For

Today’s jerky customer may have their favorite brands—but more and more are searching for something different. A large segment of the market is actively looking for bold flavor, cleaner ingredients, and a more authentic product.

Fatman’s delivers exactly that.

Our jerky has been discovered—and it’s getting rave reviews. With proven success in stores across the United States, Fatman’s consistently competes with—and often outsells—traditional commercial jerky brands.

Crafted from premium cuts of meat using all-natural ingredients, each batch is made to deliver the perfect balance—dry for that authentic jerky bite, yet tender with a rich, consistent flavor and texture.

Our facility is USDA inspected, and every product is made with 100% American beef and no added preservatives—giving customers exactly what they’re looking for.

A Smart Addition to Your Shelves

Fatman’s Beef Jerky doesn’t just taste great—it performs.

With strong margins, steady demand, and repeat customers, it’s a product that works as hard as you do. Whether you’re a convenience store, grocery store, bar, restaurant, or specialty retailer, Fatman’s fits seamlessly into your product mix and delivers results.

The bottom line is simple: customers want it—and once they try it, they come back for more.

Join the Growing Demand

Fatman’s Beef Jerky is proud of its roots, excited about its future, and ready to grow with partners across the country.

Bring Fatman’s into your store and give your customers something better—something they’ll keep coming back for.

Fatman’s Beef Jerky… it sells itself.